At Sharkalytics.com, we are committed to delivering accurate, actionable, and trustworthy content that empowers digital marketers, business owners, and analytics professionals to make smarter, data-driven decisions.
Our editorial policy outlines the standards, processes, and principles that guide every piece of content we publish.
1. The Purpose of Our Content
Sharkalytics.com exists to simplify complex marketing and analytics concepts through well-researched, expert-written content. Our goal is to:
- Educate readers on SEO, analytics, PPC, CRO, content strategy, and related topics
- Provide honest reviews and data-backed insights
- Translate data into practical strategies for marketers and businesses
- Stay current with industry changes and evolving best practices
2. Editorial Standards
We follow strict editorial guidelines to ensure all content is:
- Accurate and Well-Researched: We prioritize primary sources (e.g., official documentation, industry studies, first-party data) and include citations where appropriate. All statistics and claims are verified prior to publication.
- Original and Plagiarism-Free: All content on Sharkalytics is 100% original. We have zero tolerance for plagiarism, content scraping, or duplicate publishing.
- Human-Created with Editorial Oversight: We do not publish AI-generated content without rigorous human review and editing. All content is reviewed by our editorial team for quality, clarity, and authenticity.
- Actionable and Practical: Our content is designed to be immediately useful—whether it’s a how-to guide, product comparison, or case study.
- Unbiased and Transparent: Any partnerships, sponsored content, or affiliate relationships are clearly disclosed. Our reviews and recommendations are independent and based on objective evaluation criteria.
3. Content Creation Process
Our editorial process includes the following steps:
- Topic Selection: Topics are chosen based on audience interest, industry relevance, SEO performance, and content gaps in the market.
- Research & Drafting: Writers use credible sources and include data, visuals, or expert insights where needed.
- Fact-Checking: Editors verify all data, claims, and external links for accuracy and timeliness.
- Review & Editing: Every article goes through an editorial review for tone, readability, structure, and SEO optimization.
- Final Approval: Once reviewed, content is approved by a senior editor or subject matter expert before going live.
4. Updates and Revisions
We regularly review and update our content to ensure it remains current and relevant:
- Outdated content is revised with new data, screenshots, or strategy updates.
- We prioritize updates to high-traffic or core content pages.
- Each page includes a “Last Updated” date for transparency.
If a correction is required due to a factual error, we will issue a clear update with a note explaining the correction.
5. Authors & Expertise
Every article on Sharkalytics is written or reviewed by professionals, Viola and Dave, with real-world experience in digital marketing, SEO, analytics, or related fields.
Our contributors include:
- In-house strategists with agency or in-house brand experience
- Data analysts and CRO specialists
- Guest experts with proven thought leadership in the industry
Each published article includes an author bio that shares their background, expertise, and relevant credentials. This ensures accountability and allows readers to understand the voice behind the insights.
We maintain an editorial board that reviews content for technical accuracy, clarity, and educational value.
6. Editorial Independence
Our editorial team operates independently from our business and marketing teams. While we may receive affiliate commissions or sponsored placements, this does not influence our editorial decisions. All such relationships are disclosed in accordance with FTC guidelines.
7. Contributor Guidelines
We may accept guest contributions from vetted experts in the marketing and analytics space. All guest posts must:
- Follow our editorial standards
- Be original and unpublished elsewhere
- Provide real value to our audience
- Include proper citations for all claims and data
Promotional or low-quality submissions will be rejected without exception.
8. Feedback and Corrections
We value reader input. If you spot an error, outdated information, or something that needs clarification, please contact us at office@sharkalytics.com. We take corrections seriously and strive to address all concerns promptly.
9. Use of AI Tools
We may use AI tools to assist in ideation, data analysis, or outlining, but no content is published without human oversight, fact-checking, and editorial review. AI will never replace human judgment or expertise at Sharkalytics.